Web Analytics Journey

Web Analytics Journey

The web analytics journey is a development flow that goes through all the necessary configurations that a site needs to have for the usage information collected, measured, and analyzed in the correct and legal way, enabling to obtain insights of improvements and understand the user behavior in the navigation of the site.

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The complete journey covers the configuration of 5 essential tools for the good measurement of the site: Data layer, Google Tag Manager, Google Analytics, Consumer Data Tag, One trust Cookie Banner and One Trust Privacy Policy.

For each of those macro topics you should know these steps for each of them:

Datalayer

Data layer Structure

Page Data layer 

Event Data layer 

E-commerce events

Google Tag Manager

GTM Access/Creation​

Standard Container Configuration​

Taxonomy validation​

Tags Configuration​

GTM implementation​

Cookie's validation​

Google​ Analytics

GA Access/Creation​

Taxonomy Validation​

Properties creation​

Implementation via​ GTM

Custom Dimension Configuration

Consumer ​Data Tag

CDT Set up​

GA ID implementation​

DMP implementation​

CDT integration​via GTM

One Trust​ Cookie Banner​

Cookies Consent module Access​

Website creation​

Website Scan​

Set up Cookie Banner​

Integrate cookie banner via GTM​

One trust Privacy Notice

Access Privacy Notice Module

Create a new privacy notice

Translations if necessary​

Publish the notice​

Website Integration​