What you should consider when building a website
SET UP
Domain and subdomains registration, Imperva and SSL (must)
- Domain is the name of a website.
- Imperva is a WAF, required for security protocols.
- A security protocol that creates an encrypted link between a web server and a web browser.
Steps:
1 - Request the SSL certificate (necessary to complete the process on Imperva).
Access https://anheuserbuschinbev.sharepoint.com/sites/CyberSecurityOperations/dcm/SitePages/Home.aspx and follow the instructions.
2 - Register the domain with CSC Global. Send your request by e-mail to abinbev@cscglobal.com. (steps 2 and 3 can be done together remembering to include both addressees)
3 – Request domain and subdomain onboarding on Imperva. Send your request by e-mail to amarildo.mattos@ab-inbev.com. (steps 2 and 3 can be done together remembering to include both addressees)
DNS (must)
The address where the application is hosted.
Should be configured to point to the IP 52.209.126.218
Geoblocking (optional)
A practice of restricting access to specific locations. E.g., if a website should not be accessible in one specific country.
Should be configured if necessary.
If you need assistance reach out to your local solutions team.
If you need further assistance contact Global Martech Solutions.
TRACKING
Google Analytics - GA (must)
The web analytics service offered by Google and used by AB-Inbev to track and report website traffic for marketing purposes.
Create an account or use an existing account.
Google Tag Manager - GTM (must)
A tag management system that allows management and deployment of marketing tags on websites without having to modify the code.
Should be implemented and configured.
DATA LAYER (must)
A Script object that collects data on the websites in a standardized way allowing integration with different tools.
Should be implemented and configured.
If you need assistance reach out to your local team.
If you need further assistance contact Global Martech Solutions - Web Analytics.
DATA
Consumer Data Platform – CDP (must for websites with data capture)
Marketer-managed system that creates a persistent, unified consumer database that is accessible to other systems.
Should be implemented and configured.
Sales Force Marketing Cloud - SFMC (optional)
A platform (or “Cloud”) in the area of marketing automation and customer engagement.
Should be implemented and configured for transactional e-mails or CRM campaigns.
Data Management Platform – DMP (must)
A data management platform is software that houses audience and campaign data from all kinds of information sources.
Should be implemented and configured.
If you need assistance reach out to your local team.
If you need further assistance related to CDP or DMP contact Global Martech – Data Capture.
If you need further assistance related to SFMC contact Global Martech – Media & Activation.
LEGAL
Terms & Conditions and Privacy Policy (must)
Documents governing the contractual relationship between the provider of a service and its user.
Should be created by the legal team and implemented before the website is live.
One Trust (must)
Consent Management tool - Consumer data is key to improve how we operate our business, but it’s important to acquire and process this data with consent and transparency. We need to make sure our operations are compliant with GDPR and local regulations / laws. OneTrust has the technology to power your Privacy, Security and Third-Party Risk programs.
Should be implemented and configured for cookie management.
Should be implemented and configured for Terms & Conditions and Privacy Policy.
Cookie’s classification (must)
After development should be scanned and cookies should be classified accordingly in OneTrust.
If you need assistance reach out to your local team.
If you need further assistance related to T&C and PP contact Global Martech – Digital Ethics & Security.
If you need further assistance related to OneTrust contact OneTrust.
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rajat.arora-ext@ab-inbev.com or anvesh.sandi@ab-inbev.com for credentials and support.
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cookiesupport@onetrust.com for issues with the tool.
SITE STUDIO
Access (must for content management)
Site Studio provides a visual page builder. Anyone within the organization can create a page or make changes to an existing page.
Request for content managers.
Training (optional)
Site Studio provides a visual page builder. Anyone within the organization can create a page or make changes to an existing page.
Request for content managers.
If you need assistance reach out to your local solutions team.
If you need further assistance contact Global Martech Solutions.
PERFORMANCE
SEMRUSH (optional)
Semrush is an all-in-one tool suite for improving online visibility. The tools and reports are able to help with SEO and page speed, among others.
Register the website for analysis.
If you need assistance reach out to your local team.
If you need further assistance contact Global Martech Solutions - Web Analytics.
