Heading Tags

H1

H1 is the abbreviation for Header 1, therefore, it is considered the most important title, having only 1 per page, always.

It is recommended that the content keyword be used in this title, after all, it is the main title of your page and, both search engine robots and users, determine through it the main topic addressed.

So remember: H1 should never be used more than once or as a subtitle!

<h2>, <h3>, <h4>, ...

The other Heading Tags, such as H2 and H3, are generally used as subtitles of a page.

A tip is to use the subtitle heading tags to include complementary keywords, that is, variations and complements of the main keyword that will not have a unique page for it, either because of low search volume, it doesn't fit the concept of the site, among other reasons.

How to apply?

● H1: the main title

● H2: most relevant subtitle right below H1;

● H3: subtitle of the subtitle with less relevance than H2;

● H4: subtitle of the subtitle of the subtitle with less relevance than H3.

The tag hierarchy must be respect the order, not jumping from an H2 to an H4, a good example is this:

And so on, using as many subtitles as necessary and with the correct application of the hierarchy, whether for content or description of images and links.

To help you check your site's heading tag hierarchy and make corrections, you can use tools like extensions: Headings map or SEO META in 1 CLICK.