Website organization

To start setting up your website, it is important to organize all the relevant information, especially for SEO, so that nothing is forgotten or that duplication does not occur. You can do this in a spreadsheet, for example, and enter the fields you need to fill in as you add pages.

Here's an example spreadsheet. 

In this example, the specific main points were inserted in this guide, thinking about the essential information for SEO in building a website:

Pages, Categories, URLs, H1 - main title, Titles Tag, Meta Descriptions, Keywords (the keywords to work on each page, chosen from a study).

Remembering that, from the creation and structuring of each page and content, the order of Heading tags and the rules for images must also be followed. The example spreadsheet is just to start organizing the structure of the site. 

Menu and Footer

Menu

Menus are the most important elements to facilitate users' navigation on the site. You can take the space to improve your SEO. So try to find a balance between user experience and keywords. For example: instead of creating a menu with generic words, such as "Know our company", use this space to define the company in a few words, implementing the searched keywords that will lead to your website. In order not to impair performance, avoid placing an exaggerated number of links in the menus, being direct and objective.

Footer

The page footer is a very important element to enhance your website through the implementation of links with anchor texts. Therefore, the ideal is to organize the footer with access links to the main pages of your website (those that you want to attract visitors). In addition to helping with SEO, this can also contribute to the user's navigation, which will have easy access to important information on any page on the site. But be careful, the recommendation is to put a maximum of 10 links in the footer.

Organize your website simply

The organization of a website, or its information architecture, is how all the pages on your website are structured and connected to each other.

According to Information Architecture Institute, which brings a succinct definition, Information architecture is the practice of deciding how to organize the parts of something so as to make it understandable.

The architecture of a website defines an ease with which users and search engines navigate through pages and information. Therefore, the ideal is to have a simple structure with billiard layers. 

Check out this example of BacklinkO about how architecture can affect usability:

In a structure with many levels, search engines can have difficulty reaching pages that are further away from your home, especially when they are not connected to other pages, as exemplified in the image above.

Simpler, more connected structures are easier for search engines and users. Look:

Also, there is another impact with regard to links. Every site has a hierarchy hidden in its structure, that is, an organization of categories and subcategories.

This organization presents, both for the user and for the search engines, an order and importance between the pages. The closer the pages are to pages with more authority, the more authority is passed from page to page.

An authority page is measured by several factors, including: quality of content, number of visits and visitors, common, time spent on pages, number of links and their origin (internal and external links), easy-to-record URLs, image optimization, be used as a link on pages of competing sites, among others.

The greater the authority of your page, the more it shows up in search results. And when a website is well structured, one page conveys quality and authority to another. This is why the information architecture on a website is so important.

In the image above, for example, you can see a hierarchy of pages, connected to each other from a main page.